Celeritas were approached by a major whisky company to produce a number of high-end cartons across multiple brands. From various size and shaped bottles and glasses we were tasked with coming up with a cost-effective solution. This project highlighted the myriad of specialist skills and services Celeritas can bring to market.
We started by supplying several rounds of cardboard engineered white samples on several stocks to assess performance and durability whilst also continually adjusting and improving the aesthetics of the windows, positions and style of enclosure to deliver the best result.
The premium quality these brands required was achieved with a multitude of effects including, matt laminate, soft touch laminate, spot UV varnish, embossing, acetate window patching and all finished with crash lock bases for maximum strength.
Multiple language versions of all cartons were shipped all over the world to individual markets through our extensive storage and transport network.
This was a long term project which spanned 9 months from initial concept through to final deliveries encompassing two major production runs over approximately 40 versions of carton.